Web Survey Bibliography
Title Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research
Source Computers in Human Behaviour, 57, pp. 82-92
Year 2016
Access date 15.02.2016
Abstract Social media measurement relies heavily on self-report survey research. Hence, known biases in how individuals answer survey questions can introduce systematic errors into the social media literature. In particular, many common social media measures are prone to acquiescence response bias, an error that occurs due to individuals' tendency to agree with agree–disagree questions. The current study tests a series of techniques to both detect and overcome acquiescence bias in the context of Facebook measurement. Controlling for individuals' tendency to agree with agree–disagree questions, we find evidence that acquiescence has inflated the reliabilities and factor loadings of many Facebook use scales, and has altered correlations both among Facebook use measures and between those measures and related covariates. Further, when the individual-level tendency to agree with questions is controlled, Facebook measures demonstrate greater criterion validity in their relations to items that do not use agree–disagree scales. Having identified the presence of acquiescent responding, we test three methods for mitigating this response bias: the use of balanced scales, item-specific questions, and statistical correctives. All three methods appear to reduce the bias introduced by acquiescence. Thus, the results provide comparative evidence on strategies to alleviate the consistent impact of an important method bias in social media measurement and thereby contribute to improving the validity of social media research at large.
Access/Direct link ScienceDirect (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - 2016 (264)
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Dynamic Question Ordering in Online Surveys; 2016; Early, K.; Mankoff, J.; Fienberg, S. E.
- How to use online surveys to understand human behaviour concerning window opening in terms of building...; 2016; Fabbri, K.
- Impact of satisficing behavior in online surveys on consumer preference and welfare estimates; 2016; Gao, Z.; House, L. A.; Bi, X.
- Comparing Twitter and Online Panels for Survey Recruitment of E-Cigarette Users and Smokers; 2016; Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P.
- Influence of Importance Statements and Box Size on Response Rate and Response Quality of Open-Ended...; 2016; Kumar Chaudhary, A.; Israel, G. D.
- Web based health surveys: Using a Two Step Heckman model to examine their potential for population health...; 2016; Morrissey, K.; Kinderman, P.; Pontin, E.; Tai, S.; Schwannauer, M.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamiñska-Winciorek, G.; Wydmañski, J.; Tukiendorf, A.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- The Low Response Score (LRS): A Metric to Locate, Predict, and Manage Hard-to-Survey Populations; 2016; Erdman, C.; Bates, N.
- Targeted Appeals for Participation in Letters to Panel Survey Members; 2016; Lynn, P.
- Can we assess representativeness of cross-national surveys using the education variable?; 2016; Ortmanns, V.; Schneider, S.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Fieldwork Effort, Response Rate, and the Distribution of Survey Outcomes: A Multilevel Meta-analysis; 2016; Sturgis, P.; Williams, Jo.; Brunton-Smith, I.; Moore, J.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights; 2016; Liu, M.; Wang, Yic.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.
- Web-Based Statistical Sampling and Analysis; 2016; Quinn, A.; Larson, K.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Statistical Design for Online Experiments Across Desktops, Tablets, Smartphones (and Maybe Wearable...; 2016; Qian, P.; Sadeghi, S.; Arora, N. K.
- A Case Study on the Use of Propensity Score Adjustments with Web Survey Data; 2016; Parsons, V.
- Motivated Misreporting in Web Panels; 2016; Bach, R.; Eckman, S.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Exploration of Methods for Blending Unconventional Samples with Traditional Probability Samples; 2016; Gellar, J.; Zhou, H.; D.; Sinclair, M. D.
- Ratio of Vector Lengths as an Indicator of Sample Representativeness ; 2016; Shin, H. C.
- Design of Sample Surveys That Complement Observational Data to Achieve Population Coverage; 2016; Slud, E.; Ashmead, R.
- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- Exploring the Gig Economy Using a Web-Based Survey: Measuring the Online 'and' Offline Side...; 2016; Robles, B. J.; McGee, M.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
- Effect of a Pre-Paid Incentive on Response Rates to an Address-Based Sampling (ABS) Web-Mail Survey; 2016; Suzer-Gurtekin, Z.; Elkasabi, M.; Liu, Me.; Lepkowski, J. M.; Curtin, R.; McBee, R.
- Response Behavior in a Video-Web Survey: A Mode Comparison Study; 2016; Haan, M.; Ongena, Y. P.; Vannieuwenhuyze, J. T. A.; de Glopper, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- Evaluation of mode equivalence of the MSKCC Bowel Function Instrument, LASA Quality of Life, and Subjective...; 2016; Bennett, A. V.; Keenoy, K.; Shouery, M.; Basch, E.; Temple, L. K.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- Mode Effect and Response Rate Issues in Mixed-Mode Survey Research: Implications for Recreational Fisheries...; 2016; Wallen, K. E.; Landon, A. C.; Kyle, G. T.; Schuett, M. A.; Leitz, J.; Kurzawski, K.
- A measure of survey mode differences; 2016; Homola, J.; Jackson, N. M.; Gill, Je.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems ; 2016; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.